Search Engine Optimization is the bread and butter of every online company. Still, many companies take it lightly when it comes to creating their official website. A poorly designed website is enough to demolish your company’s market reputation.
Last night when you logged into your Google Analytics account, you saw a massive increase in your website’s bounce rate. Ever wondered why? Your SEO professionals are fair on their job; it is your website design that is limiting your business opportunities.
Why will people shop from a site that is full of complications and confusing alignments? Why will people resist a shabbily designed and poorly organized website, when they have better options on the web? Yes! Before optimizing your website it is significant to organize the content properly.
An interestingly drafted content is useless, if your website isn’t appealing. A confusingly contrived portal results in frustration, and doubles the chance of a quick exit from the site, with ‘never return’ feeling in the minds of customers. Lack of quality content to complement your website is also a cause behind the flattening traffic rate. So what is it that can assist you in pleasing your customers and search engines?
Here are a few steps you can enforce to forefend this situation, and create a website that your clients and search engines will admire.
Way 1: Develop for customers – This is primary and utmost important! As it may sound obvious, businesses usually compromise on this factor. They tend to design a website that is pleasing to them, keeping customer’s expectations aside. This way you are inviting rejections and ignoring possible opportunities.
It is important for you to create a website that matches the preference and perception of your clients. Search Engines too prefer websites that customers want. If you aren’t sure how to do this, figure out why clients prefer your competitors upon you, and design your website on these findings.
Way 2: Your website is not an art gallery – Your website need not be gorgeous! They just need to be useful and attractive to your potential customers. This doesn’t mean you should keep it plain.
Create a website as per your target audience’s preference and interest. Unless it is an art selling website, don’t try to add shaded colors or decorate it like an art gallery. Your motive is to create a stronger brand image and appeal customers with your content that is cleverly organized and complementing your design.
The website design largely depends on demographic factor, and your business type. For instance, if your target audience is teenagers, emphasis on color and font more!
Way 3: Inform readers, don’t preach – Customers don’t like content that sounds like preaching. They have their own idea; you just need to add to its relevancy.
The purpose of the content is to inform your readers; do it interestingly! Your content should be well-phrased and should go well with your website’s theme. It should speak what customer’s want. Poor grammar and confusing sentence structure may distract readers.
Way 4: Offer User-Friendly Navigation – Now this is crucial to retain visitors. It allows users to sail from one page to another smoothly, and find quickly what they are looking at your site. Consider adding navigation in both header and footer. Also, include the sidebar menu to provide extra ease.
Way 5: Evaluate & improve – Once you are done with all the website designing elements, it’s time to monitor your site performance and track the results. Google Analytics is the best tool to determine the path of conversion, source of traffic and related details.
Whether you are a Search Engine Algorithm victim or an established business looking for further enhancement, these five steps will help you improve your ranking. Remember, there is always a scope for improvement.